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We have been profiling the memory usage of BlueConic to find opportunities for reducing the footprint and to use the freed memory in a more efficient manner. To achieve this, we’ve been gathering heap dumps from performance tests and production environments.

This blog explains how easy it is to close the 'data gap' between SalesForce and your online channels: enrich SalesForce with user information gathered from your online channels and use SalesForce data to optimize the customer's journey on your online channels!

We are currently preparing the infrastructure for running BlueConic in a cloud environment. We have selected Amazon EC2 to host our application. We are currently testing BlueConic on several EC2 instance types and we’re tuning the software and configuration for better performance and scalability.

We have been experiencing a major classloader issue since java update _21, and _27 was no exception. One of our software components runs fine on older versions and suffered from a ClassNotFoundException on newer versions. This issue forced some of our customers to use update _20 although newer versions were available.

The latest java 6 updates have been causing all kinds of problems on our test environments. For every update, there were several critical issues for one of our supported operating systems. Most of these could be avoided by setting specific VM options, others were general problems without known workarounds.

In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of Facebook. The question that comes to mind is why companies like Facebook, Google but also Apple and Microsoft consider customer profiles as the (new) pots of gold. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this.

This is the first blog in a series describing the features of BlueConic. Being the first blog on the subject, the focus will be on the basic concepts used in BlueConic.

Marketing, according to Wikipedia, is the process by which companies determine which products or services may be of interest to customers, and the strategy to use in sales, communications and business development. To do marketing right, marketers need to know their customer as well as they can. That's the only way to determine which products or services might be of interest to them.

In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of Facebook. The question that comes to mind is why companies like Facebook, Google but also Apple and Microsoft consider customer profiles as the (new) pots of gold. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this.

Cross-channel Marketing sounds simple enough; engage with your customers across different channels. Personalize your message, adapt it to your customers intentions, behavior and thoughts. Although in theory this sounds simple, in practice it’s nothing more than a revolution. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this.

As online marketers we are eager to create the best online experiences. Because we love our visitors, but more than that, because we love boosting our conversion ratios. Fortunately, the two don’t have to exclude one another.

#WebManager 9150 is available

Marketing, according to Wikipedia, is the process by which companies determine which products or services may be of interest to customers, and the strategy to use in sales, communications and business development. To do marketing right, marketers need to know their customer as well as they can. That's the only way to determine which products or services might be of interest to them.

The words multi-channel and cross-channel are used interchangeably, and while from an outside perspective they seem to have the same meaning, there is a subtle but very important difference between them.

#WebManager 9141 is available

Imagine a world where you are instantly recognized on all websites and other channels of an organization and every channel is tailored to your needs.

Not all content element already had setters... Lets discuss List, Table and Poll

#WebManager 9140 is available

Creating links via the Content API. How to manage the different types of links that are supported from code.

DTAP automation. Not only interesting for sysadmins.

#gxsoftware

#WebManager 9131 is available

Maven BUILD ERRORs due to missing artifacts. Meh. What can be done about it?

#WebManager 9130 is available

#WebManager 9122 is available

#WebManager 9114 is available

#WebManager 9121 is available